The Secret of Social Media Image Sizes – How to Make Photos Look Awesome

Get this: every image you post sends a message about your brand. One of the major mistakes people make when updating their profiles is using images with wrong dimensions. We’ve all been there. With the right image, you can show your personality, share your mission, promote your products and services, and provide value. However, if your images don’t fit the required social media image sizes, it will reflect negatively on your reputation and online authority.

Social media image sizes vary from network to network. This is why it is essential to create posts for each social network separately. But, here’s the rub: all social channels introduce changes and upgrade their layouts from time to time, so it’s hard to stay up-to-date with with all the rules.

For that reason, I’ll walk you through the whole process of choosing the proper social media image sizes for all sorts of posts, according to the latest layouts.

Facebook image sizes

Facebook users constantly struggle with required image dimensions. Facebook makes image sizes particularly important. Unlike some other online places, it doesn’t stretch the image to fit, it crops it. Don’t you just hate it when you post an awesome picture, but Facebook shows only its centre? That’s how your post loses its value.

Here are the recommended image sizes for 2019:

  • Profile picture: minimum 180 x 180 px. I recommend using 360 x 360
    px for the optimal effect. Facebook will scale it down to 32 x 32 for the timeline thumbnail.
    Note: since the profile image will be circular, bear in mind that if there is anything in the corners of your image, it won’t be shown.
  • Cover image: 820 x 312 px. When it comes to covers, avoid images that feature important elements near the borders. Smartphones show only 640 x 360 px, so mobile users will not see the whole image.
Social Media Image Sizes - Facebook
  • Shared post image: 1200 x 630 px
  • Event image: 1920 x 1080 px
  • Shared link preview image: 1200 x 628 px. Even though you can’t choose a link image from within Facebook anymore, you shouldn’t give up on it. Use ShareGuru to upload the right images.

Twitter image sizes

Just like Facebook, Twitter has also introduced some changes recently.

  • Profile picture: 400 x 400 px
  • Header image: 1500 x 500 px
  • Tweeted image: minimum 600 x 335 px, though 1200 x 675 is the best option. The most important thing here is the ratio, which has to be 16:9. If the ratio is bigger, the image won’t work on mobile devices – and don’t forget that almost 90% of users access Twitter only on their smartphones.

Instagram image sizes

Instagram is a completely visual platform, so you’ll want your images to look their best. One thing that you should always bear in mind is that Instagram images are square, so the optimal ratio here is 1:1.

  • Profile picture: 110 x 110 px
  • Image thumbnail: 161 x 161 px
  • Shared photos and videos: 1080 x 1080 px, although in the feed the size will be 510 x 510 px
  • Instagram Stories: minimum 600 x 1067 px. I recommend 1080 x 1920 px, for a more quality look.

Pinterest image sizes

Pinterest is one of the better referral sources, as most of its content are external links. It is visually-based, so you will certainly profit from using great images on this platform.

  • Profile picture: 165 x 165 px
  • Board cover image: 222 x 150 px
  • Pinned image preview: 236 pixels wide – there is no limit on image height.
Pinterest images can be as long as you want them to be

LinkedIn image sizes

As LinkedIn is usually used for business, it is of utmost importance that your images look professional.

  • Profile picture: 300 x 300 px
  • Banner image: 1584 x 396 px
  • Shared link preview: 180 x 110 px

However, LinkedIn uses different layouts for personal and business profiles. so if you are building your company’s account, here are the right dimensions for you:

  • Company Cover image: 1536 x 768 px. Unlike with personal, the business cover image takes the entire top of the page. Make sure it’s effective.
  • Company logo image: 300 x 300 px
  • Square logo: 60 x 60 – this is an image that will appear in company searches
  • Hero image: 1128 x 376 px. This is another prominent image on business profiles, so make sure it’s enticing to your audience and relevant.

I hope you find this rule book on social media image sizes useful! Are you ready to create awesome images?