Are you satisfied with the number of likes, shares and comments that your Facebook content receives? Do your posts boost your traffic and conversions according to your plan? If the answer to these questions is ‘No’, it is time for you to start paying more attention to your post design. A well-designed post will not only get the attention of your target audience but will also engage them and turn them into loyal customers. In order to achieve that, all you need to do is follow these simple rules.
1. Choose the Right Image
If your link preview fails to engage your audience’s interest, nobody will read your ad copy. This is why great visuals are essential, and when you are choosing your preview image, make sure it is captivating.
TIP: For designing engaging images, check out Canva, one of the top graphic-design tool websites.
2. Use Dynamic Visuals
The audience is nowadays very difficult to attract, which is why you should also choose other types of media content, such as gifs and infographics, instead of a simple image. Video content is certainly the best. However, Facebook is not a big fan of YouTube, so shared video previews are very small and easy to miss. If you want to create more attractive previews, you can use ShareGuru, our tool for link preview customization.
3. Stay Consistent
The Facebook audience loves and appreciates consistency, as it has a positive impact on a brand’s reputation. For this reason, try to match your ad or boosted post design with your landing page. This practice will certainly boost your conversion rates. Also, a well-designed landing page will additionally charm your potential customers, so check out these extra tips.
4. Address the emotions
Many of our impressions and decisions are not based on reason, but on emotions, and a true marketer knows how to use that. If you are able to address the emotions of your audience, you can be sure that your ad will be profitable. There are many ways to achieve this. Images play a big role in our emotional reaction to ads, so choosing images that feature smiling faces, children, animals and personal triumphs is the right move. Using verbs and adjectives with positive connotations, as well as bright colours and high contrasts, is another successful practice. Try to make the ad personal by adding some of your own personality in it – give an opinion or show excitement. Of course, adding promotional coupons and contests will surely help, as well as the magic marketing word ‘FREE’. Finally, evoking feelings of nostalgia, togetherness and hope for a better future are yet another good way to get your audience interested.
5. Appeal to your audience’s reason
A good ad should not only address the emotions but the reason as well. A good way to do that is by including some of the best features of your product or service into the description. This way, your potential customer will know that what you offer is high quality. Furthermore, try to reduce the sense of risk that they feel – offer a free trial. That way, your prospects will become more trusting. Lastly, many customers require some social proof of your quality. You can offer it to them by publishing testimonials, sharing milestones related to your customers, or simply by using social proof on your ad copy.
6. Make an Effective Call To Action (CTA)
CTA is basically the main purpose of your ad. The goal is to persuade the user to act in the way you want them to, and that usually includes clicking the CTA button that would take them to your website, product page, payment page etc. It is of utmost importance to make the CTA button stand out, and an ad should never contain more than one button. Be clear and concise, your customers need to know what to expect once they click the button. You should also mention it in the link description. It is also a good idea to include a CTA in your preview image.
7. Pay attention to formatting
Don’t forget that every field in your ad or post has a certain required length for their specific field. If your customers can’t see the whole headline or description, they almost certainly won’t click on your link. Remember that the headline is limited to 25 characters and link description to 90 characters. Also, it is a good practice to capitalize the first letter of each word, as it makes the audience perceive your content as more important. The description should be short and clear, and it is a good practice to use numbers.
8. Create Urgency
There is nothing worse than losing out on a great deal just because we were a little late. Using urgency evoking words and phrases will grow your audience’s fear of missing out and bring additional incentive. Some of the most effective are:
- Limited time!
- Today Only!
- Act now!
- Last chance!
That’s it! Your post is ready for publishing and boosting. Follow these steps and customize your previews with ShareGuru, and we can assure you that your Click-Through Rates will go sky-high in no time.
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