Do you want to know the secret of social media marketing success?
It’s the tools. Social media marketing has become so complex in the last several years, and there are many things to pay attention to when creating your marketing strategy. Luckily, the Internet is now flooded with all sorts of tools to help you plan, analyse and improve your social media presence. This applies especially for Facebook, as we are all in a never-ending battle to get noticed, so we need all the help we can get.
News flash: if you don’t use Facebook tools yet, your chances of success are not very high.
Don’t worry, it’s not too late to start now. There are many marketing tools out there, most really easy to use, and I’m sure you’ll soon fall in love with some of them.
Here are my favourite Facebook tools for promoting business.
Use it for: Scheduling posts
Pricing: Free, with professional plans starting at $15
Facebook success demands a constant presence. However, posting regularly on Facebook takes time and effort, and it can be difficult to arrange your schedule so that you can publish content when your prospects are online. Now that I use Buffer, I no longer worry about that. I devote several hours to create all the posts for the upcoming week, schedule them to be posted at peak hours and spend the rest of my week peacefully working on other projects.
- Analytics reports to help you track engagement and interactions
- You can use it for multiple accounts
- Browser extension available
- Also supports Instagram, Twitter, Pinterest and LinkedIn
Use it for: Analysing your Facebook page
If you are wondering why your page under-performs or how to make it more successful, my advice is to consult Likealyzer. It’s a free tool that scans your Facebook page and lists all of its strengths and weaknesses. It also provides insights into which of your posts perform well and when is the best time to publish them. Whenever you are not sure what to do with your Facebook page and how to improve it, Likealyzer will help.
- Offers suggestions on how to solve the issues
- Compares your page with your competition
- Lists similar pages to yours
- No need to sign in or register
Use it for: Creating images for your posts
Pricing: Free, $9,95 a month for a business account
Canva is not just one of the better Facebook tools, it’s a tool you can use for all sorts of projects and platforms. As we all know, having beautiful HQ images is a requirement for successful Facebook posts, and Canva offers just that. With Canva, you can design wonderful graphics, and it is very simple to use. No need for bothering with Photoshop anymore!
- Tons of free templates, images, and fonts
- Possible collaboration with other people
- Set dimensions for posts, covers, stories, and ads – you don’t need to think about image sizes.
- You can publish images on Facebook directly from Canva
Use it for: Editing link previews
Pricing: Free, professional plans starting at $9.99
When you post a link, Facebook automatically grabs a random image from the shared post and uses it for the preview. This is quite an issue because if that image is not the right size or doesn’t represent the content well (and that happens a lot), your visitors will not respond to the link well. That’s why ShareGuru is important – it enables you to choose the preview image yourself. Moreover, you can also edit the link title and description and thus make the link more attractive and easier to find in Facebook search results.
- Great YouTube to Facebook support
- Do-follow backlinks with each share
- Possibility to set your own domain name to your links
- Daily reports and analytics available
Use it for: Facebook monitoring
Pricing: Starting from $39
Once you achieve Facebook success, it gets hard to follow all that’s going on. For this reason, it’s essential that you use a monitoring tool such as AgoraPulse. Use it to stay up-to-date with all mentions of your brand or hashtags that are important to you. That way, you will be able to find people who love your brand (a happy customer is always helpful and can be a great ambassador for your brand), dissatisfied user, and keep an eye on what your competitors are doing. Moreover, AgoraPulse helps you follow all your conversations with clients.
- You can categorize your audience into different groups
- Collaboration with team members
- Free benchmarking and contest creation features
- Analytics reports available
Use it for: optimizing ad campaigns
Pricing: Starting from $49
Organic traffic is just not enough for Facebook promotion, and Facebook Ads are a great way to extend your reach. AdEspresso is a tool that will help you create amazing, effective ads. Using to create dynamic ads, change ad formats, and optimize your schedule. Also, AdEspresso can automatically promote your best performing content, so it will save you a lot of time. Finally, you can browse through hundreds of ads when looking for fresh ideas.
- Collaboration options
- Retargeting features
- A/B testing
- Analytics and PDF reports available
Use it for: leads generation
Pricing: Starting from $25
Facebook is a great place for finding new leads. Facebook users love contests, hashtag campaigns and sweepstakes and will gladly give you personal information to enter them. With Heyo, you can create all sorts of contests, attract new customers, expand your reach and, eventually, increase sales.
- Possible integration with third-party tools such as MailChimp
- Landing page creation feature
- Drag-and-drop templates
- Multiple contest formats
Use it for: automated conversations with customers
Pricing: free, professional plan starting from $10
Facebook Messenger is the world’s biggest mobile messaging app, and thus it has amazing marketing potential. To use Facebook Messenger’s success for your own benefit, give it a go with Manychat. With it, you can create conversation bots that will communicate with your prospects. You can send messages to everyone at once, but also stay personal. Moreover, Messenger open rates and CTR are much higher than with email campaigns.
- Audience segments
- Automated sequences
- Facebook Comments tool
- Facebook Ads tool
9. Social Bakers
Use it for: analysing and targeting your audiences
Pricing: Starting from $200
Knowing your audiences well makes social media marketing much easier. With Social Bakers, you will learn everything you need to know about them: who they are, what are their interests, what they think about your brand, and how to target them and turn into your brand advocates. In addition, with Social Bakers it is easy to personalize content and provide customer care.
- Content Publishing Calendar
- Social media publishing and analytics tools
- Sentiment Analysis
- Marketing Persona Mapping
Use it for: Sales on Facebook
Pricing: starting from $29
If you sell any sort of products, e-commerce is a must for you. Shopify brings things to the next level, as it enables shopping for items directly from your Facebook page. Your customers can browse products and buy them without even leaving the page. You can set up your online store on Facebook Messenger as well.
- Discount codes and gift cards available
- Shipping discount
- Fraud analysis
- Professional reports
Now that you are familiar with these amazing Facebook tools, go ahead, give them a try. You will get so much from them.
Are there any other Facebook tools that you use? Let me know in the comments.